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Rookie errors to avoid when setting up Google Search ads

Download our guide to find out the four things you should never do in order to avoid wasting your ads budget.

Google Ads Made Easy Campaign Checklist

Use this checklist when creating new accounts or adding a NEW campaign. Make the most of your Google Ad spend by getting the right foundations in place.

GA4 Checklist

Looking to get started with Google Analytics 4? Use our handy checklist to ensure you set up your account right.

A Time-saving Tip For Monitoring Your Google Ads

[mailerlite_form form_id=3] A time-saving tip for monitoring your Google Ads Here's another time-saving tip. It's also handy to alert you if your ads are off for some reason because your credit card has expired or if your budgets are tight for the month and you don't want to spend over it. If this applies to […]

How to manage your Google Ads accounts and still enjoy your holiday

How to manage your Google Ads account and still enjoy your holiday Going on holiday? Here are my suggestions on how to automate your Google Ads. Check your automated bid strategies are still relevant. You should do this regularly anyway but a priority if you are not going to pay attention to your ad account […]

Facebook Shop Data in Google Analytics

Facebook Shop data in Google Analytics Here's a Google Analytic's tip for you this week. If you run a Facebook Shop use the source/medium report in Google Analytics, add 'Campaign' as a secondary dimension By viewing the data in this way you can get insight into: how many sessions/users your Facebook shop drove to your […]

Minimise impact of iOS 14 app changes on your Facebook Ads

Minimise the impact iOS 14 changes to your Facebook Ads A client asked me this week about how I think iOS 14 changes will impact Facebook Ads. I replied honestly I don’t know the true impact and won’t know till it happens. We cannot predict how people will choose how their data is shared. And […]

How will the iOS 14 changes affect Google Ads?

How will the iOS 14 changes impact Google Ads You may have read how the iOS 14 changes impact Facebook advertisers and you may be wondering how it will impact Google Ads. Google Ads released recently their own statement. Here is a summary of what you should be aware of: Good news, Google Search ads are […]

Have you checked your click through rate lately?

Have you checked your click through rate lately? If you are getting hundreds and thousands of impressions, then the click through rate, (or as us PPC peeps like to call it, CTR), is a good indicator of whether your ad copy is performing well. What is a good CTR? But don’t be tempted to review […]

5 Day Challenge with Suzanne Dibble

Affordable legal contracts and support for small businesses I've finally sorted my legal contracts and so can you Are you a course creator, membership site owner, coach, consultant, speaker, author, trainer expert who wants to break through the ceiling of trading time for money? Join Suzanne Dibble's 5 day challenge to put all the legals […]

Google Ad Fees Explained

Baby Update and Google Ad Fees explained As you may or may not know, during lockdown I was pregnant. I am happy to share that Baby J arrived safely 2 weeks early on Wednesday 26th August weighing 5lbs 3oz.We are both doing well and her older sister is super happy to have a sibling. Google […]

How to add captions to Facebook Videos

Here are my troubleshooting tips. So you've got your captions maybe using Rev.com, you've saved it as an .srt file but you are having problems uploading it? Sometimes uploading a file can make you want to hit your head against a wall and I've been there when uploading my own captions for my Facebook videos. […]

Briefing in display ads

Here is a guide to the information to provide when briefing in display activity to me. Please provide:Objective of campaign:KPIs: leads/ sales etcBudget:Audience targeting:Campaign start and end dates: Assets should follow the networks we will advertise on. These are the Google Display Network specifications. These are common errors to avoid and should be shared with your designer to […]

My Quick Start Guide To Using HelloSign

What I wish I knew when I first started using HelloSign Are you like me and always sending out contracts and signing NDA? Fed up of printing the paper to sign and scanning it back into your computer so you can email it back? Every time I used to do this I wanted to cry […]

My Top Trello Templates

Working flexibly in the last two years, I've come across productivity tools and how they can be used differently either to manage projects or collaborate with teams. One of my favourite tools is Trello which I've been fortunate to see it used in lots of different ways. I've taken the best bits and sharing with […]

3 Key Elements To Get Right When Starting A Podcast

The first question I get asked when someone wants to start a podcast is, what microphone should I use? The microphone isn't the hardest thing to get right, as even a cheap microphone from eBay with a pop shield does a very good job. Here are my 3 main elements to think about when setting up a […]

Anchor: Review of editing features

Here's a quick review of Anchor and its editing features. Screenshots to give you visuals are below. I tend to use Garageband for editing as I record remotely via Zencastr. I combine the audio files here then upload to Anchor via desktop website. You can edit recordings within Anchor desktop or the app, whether you’ve […]

Season 1, Episode 2: Caroline Robertson | Side hustling from people to promoting self-care

Caroline Robertson shares her story of how being a single parent of two young children meant she needed to find flexible work to pay bills but afford her the time she needed to be a mother to her children. As her children have grown older, her working week has now evolved to working 4 days […]

Series 1, Episode 1: Liane J Butcher | Using voluntary work to change career paths

Liane J Butcher talks about how she rediscovered her work values whilst volunteering in Kurdistan, the effect of war on people, and how she came to incorporate yoga in her working life. We discuss the challenges of working in two very different industries, and keeping connected to clients and colleagues when working remotely. In addition, Liane shares […]

What to consider if going self-employed

Whether you are considering to be self-employed or setting up a limited company, here are a few things to consider to ensure you are above board. Business Bank Account As tempting as it may be to use your existing personal current account, setting up a business account ensures you keep your finances separate to personal […]

Google Marketing Live 2018 Round-up

Following the announcement a few weeks ago of name changes, this year’s keynote focused on products, mainly powered by machine learning, and how they fit under the Google Marketing Platform. I will focus on 4 of the products which will have the biggest impact for my clients, one particularly solution is relevant for small businesses and […]

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