Facebook Shop Data in Google Analytics

11 Apr, 2021  |
Thuha Wright

Facebook Shop data in Google Analytics

Here's a Google Analytic's tip for you this week.

  1. If you run a Facebook Shop use the source/medium report in Google Analytics,
  2. add 'Campaign' as a secondary dimension

By viewing the data in this way you can get insight into:

  • how many sessions/users your Facebook shop drove to your website
  • how engaged these users were
  • how many transactions were driven by your Facebook shop

In this screenshot, you can see that most of the traffic came from Instagram rather than Facebook and that one transaction came from Instagram.

Facebook Shop Data in Google Analytics
Facebook Shop/ Google Analytics tip

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